Johnnie Blonde really does have more fun - houstonfoodfinder.com

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The custom lemon car for the Johnnie Blonde release. Photo by Ryan Baker.
The custom lemon car for the Johnnie Blonde release. Photo by Ryan Baker.

The Johnnie Walker Whisky company has launched its new Johnnie Blonde label, a Houston exclusive in the United States. The blended Scotch brand is celebrating the new release, hosting a couple of events around the city of Houston, and creating a cocktail kit to be delivered to your door. Houston Food Finder has been given the opportunity to join in on the festivities.

Johnnie Blonde takes a lighter and brighter approach than its counterparts. Even though the other Johnny Walker labels are not the smokiest or spiciest, the whiskies still carry some heft. The blonde’s flavor profile drastically sweeter in comparison, mostly displaying fruit and caramel notes, with a bite of vanilla.

Johnnie Walker has teamed up with Sourced to deliver Johnnie Blonde cocktail kits. Photo by Ryan Baker.

The Johnnie Walker company’s website declares that the blonde is “made to be mixed,” and placing a major emphasis on citrus, going so far as to create a lemon-shaped promotional vehicle for events. Between the mild flavor and an alcohol percentage of only 40 percent, it may be easy for this whisky to get lost in more complex drinks but works great mixed with light juices.

To help introduce Houston to its newest whisky, the Johnnie Walker company is partnering with Sourced, a cocktail kit delivery company. For $62 customers can have the custom kit, featuring a bottle of Johnnie Blonde, Fever-Tree Mixers, dehydrated citrus, a jigger and some branded Johnnie Blonde items delivered directly to their front doors.

The artists participating in the “Big Walls, Big Dreams,” festival. Photo by Ryan Baker.

Being one of the biggest names in Scotch whisky, the Johnnie Walker company held a few events to get the word out about the new release. To kick off the Johnnie Blonde release in Houston, the Scotch whisky company joined forces with UP Art Studio to sponsor the Big Walls Big Dreams festival, an initiative to refresh many of the murals in Houston, which features one mural specifically made with Johnnie Blonde in mind. A drone-based light show was also held at a grand reception on the pool deck of the Marriott Marquis Downtown.

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